Last updated: 8 November 2025
This Privacy Policy describes how {{COMPANY_NAME}} (“MoorGen AppForge”, “we”, “us”, or “our”) collects, uses, and protects personal information when you interact with our mobile app development, UX/UI optimisation, and creative design solutions. We act in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Interpretation and definitions
“Account” means a unique profile created to access restricted resources, such as prototype development roadmaps.
“Service” refers to our website and associated consultancy for cross-platform solutions, mobile app security audits, and product design sprints.
“You” refers to the individual or organisation accessing or using the Service.
Personal data we collect
- Contact details: name, email address, company, and phone number when you submit the contact form or request agile development methodologies workshops.
- Usage data: technical metadata such as IP address, browser type, and pages visited, gathered through analytics cookies to inform UX/UI optimisation.
- Project information: optional details about your app development lifecycle, integration requirements, or concept development objectives.
How we use personal data
We process personal data to:
- Respond to inquiries regarding Mobile App Development, Cross-Platform Solutions, and Product Design.
- Provide proposals, statements of work, and updates relating to API integration, cloud-based applications, or mobile app security assessments.
- Improve the Service, guided by insights from analytics platforms as recommended by the Information Commissioner’s Office.
- Send relevant communications about UX/UI optimisation, App Store Optimization (ASO), and prototype development if you opt in.
Legal bases for processing
We rely on the following lawful bases under UK GDPR:
- Consent for marketing updates on native vs. hybrid apps and voice recognition integration.
- Legitimate interest to maintain and secure the Service, including encryption and data protection strategies.
- Contractual necessity when preparing or delivering app testing and QA engagements.
Sharing personal data
We may share personal data with trusted providers who support our full-stack mobile development offering, such as hosting partners or analytics vendors. All third parties operate under confidentiality and UK GDPR-compliant data processing agreements.
International transfers
Where data is transferred outside the UK, we implement appropriate safeguards such as UK International Data Transfer Agreements to maintain protection levels aligned with ICO guidance.
Data retention
We keep personal data only for as long as necessary to fulfil the purposes outlined above, typically no longer than 24 months after the last engagement regarding mobile app architecture or digital transformation design.
Your rights
Under UK GDPR you may:
- Request access to the personal data we hold about you.
- Request correction or deletion of inaccurate or outdated data.
- Object to processing for marketing communications about wearable app development or e-commerce mobile apps.
- Request data portability for information provided to us.
To exercise these rights, contact {{CONTACT_EMAIL}}. You may also lodge a complaint with the ICO at https://ico.org.uk/make-a-complaint/.
Security
We apply encryption and data protection controls aligned to NCSC principles, conduct mobile app security audits, and enforce least-privilege access to safeguard personal data. No method of transmission is 100% secure, but we follow industry-standard controls.
Links to other websites
Our Service may link to external resources, including partner agencies offering graphic design or cloud services. We are not responsible for their privacy statements.
Children’s privacy
The Service is not directed to individuals under 18. We do not knowingly collect personal data from children.
Changes to this policy
We may update this Privacy Policy to reflect changes in the app development lifecycle or legal obligations. Updates will include a new “Last updated” date.
Contact us
If you have questions about this Privacy Policy, contact us at {{CONTACT_EMAIL}} or write to {{COMPANY_ADDRESS}}.